Samartha Ventures owner Prasad who has obtained the entire distribution rights of Upendra starrer "God Father' directed by Sriram and produced by K.Manju is releasing the film in lesser than 120 theatres in the state and is joining the race of releasing the film in a large number of theatres as he had done earlier.
Incidentally the film is releasing all over Karnataka on July 27, the Vara Mahalakshmi festival day.
"Hitherto I was following a policy of reverse integration process in my distribution work of films obtained for distribution. This plan has brought some desired results.. But it also has its own risks for me as an investor. It curtails the opportunities for good films to take a long run in theatres which may limit the audience who are interested to watch the films after six weeks of the film's release.
This time I would go with the experiment of releasing in lesser number of theatres around the state to ensue that the film gets a longer run' says Prasad.
Prasad says each film needs to be assessed for a perfect release. All the previous films that I had released earlier were not seen by me before they were made to release in theatres. But I have seen God Father and has been extremely confident about the project. Hitherto my films have run for fifty days, but this time I am confident that this film which has good sentiments, action and technical values is sure to click well with the audience. That is why I have decided to release the film in lesser number of theatres than usual' says Prasad. .
Incidentally Prasad is also executing a marketing plan to attract more number of audience in the first three days. He wants to distribute the audio casettes of the film free of cost to every person who buys the tickets in the ticket counter. The music of the film is composed by A.R.Rehman and it has beenan audio hit. "I want to popularise the songs of the film and also want the early birds who watch the film to be benefited. The first three days ticket rates will be Rs. 10 more than the existing rates. But each person who wants to see the film will have the benefit of having a C.D.album of the film' says Prasad. Prasad hopes to deliver more than five lacs audios in the first three days.
Prasad is also planning a big publicity drive of the film with making a good outdoor publicity to make it more visible to the fans. The regular publicity of music channels, television channels apart, Prasad is requesting the lead stars to go to some places to outside Bengaluru to create a hype for the film before its release