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With most of the big budget films released except for Upendra’s ‘Topiwala’, many of the medium budget as well as newcomers film which were waiting for release to avoid the competition is silently gearing up for release.

‘Topiwala’ was scheduled for an 8th March release. However, the film is not yet censored and the Regional Board for Film Certification is likely to watch the film on Monday. First the Censor Board was to watch the film on Saturday. But due to unknown reasons, the film’s censor has been postponed to Monday. As of now, producers Srinivas and Srikanth have already blocked the theatres for the coming week and are eagerly waiting for the Censor’s verdict.

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Along with ‘Topiwala’ as many as five small and medium budget films have announced dates for release and the films are likely to release in the next three weeks. The first among them is Rakshith Shetty-Shwetha Srivatsav starrer ‘Simple Aag Ond Love Story’ being directed by debutante Suni. The film is also scheduled for a March 8th Release.

Another film called ‘Luv’ starring newcomers and directed by newcomer Puneeth Arya is also releasing on the same date. Sharan and Dhruva Sharma starrer ‘Nee Nandre Ishta Kano’ will be the fourth film of the week.

On 15th of March Prajwal Devaraj’s ‘Jiddi’ is scheduled for a release. The film was supposed to release in February itself. But as many expected films were scheduled for a release, ‘Jiddi’ is postponed to the 15th of March. Vishwas Bharadwaj-Gamya starrer ‘Pagade’ is said to be releasing on the same date.

The reason for such a sudden rush of films is said to be the Indian Premiere League Cricket matches which is scheduled for early April. Other than that some expected films like Shivarajkumar’s ‘Andar Bahar’, Malashree’s ‘Veera’ and Ganesh’s ‘Auto Raja’ might release in the last week of March or in April. So, small films especially films of newcomers in order to avoid the competition and risk are releasing back to back.

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It is not uncommon to see rivalry between to actresses peak when both of them are cast in the same movie. We have seen many examples where one or both the heroines in the same film underline time and again that they are not the "second heroine" in the film. Whenever a film maker decides on a script with two heroines, he invites trouble. So, most cast a lesser star or newcomer or an outsider for one of the roles. The Kannada proverb, "eraDu jaDe onde kaDe irakkagall," comes true always. Just before Karnataka goes to poll, this is coming true in political parties that invited actress.

It was with much fanfare that during in the last few years many actresses joined politics. Ramya, Bhavana, Pooja Gandhi, Malavika and Rakshita joined politics in the last one to two years. They joined the list that was already long and included names like Tara, Shruti, Umashree and others.

The birth of two new political parties changed the dynamics of state politics as well as increasing the options for actors joining politics. So, while Ramya and Bhavana joined Congress, Malavika and Pooja Gandhi joined JDS, Rakshita joined BSR Congress. The BJP, which was already brimming with actors was not attractive as everyone felt it would face huge anti-incumbency in the coming elections.

While there is no trouble with a large number of actors in bigger parties like Congress and BJP because of their wider base, smaller and regional parties cannot accommodate every actor with a big post. So, even when there are two big film personalities in such parties, trouble starts early.

The best example is Pooja Gandhi. She probably imagined that in the JDS she would be a big star attraction. She even campaigned for the party in the by-polls last year. But when she began to be outspoken, JDS leader and former chief minister HD Kumaraswamy made the remark that he is the biggest star attraction and the party did not need any film actors to attract voters. That however did not put Pooja Gandhi in her place. When HDK rebuked her once again and even announced that she better leave the party, she had no option but to quit to save her moral right.

She lost no time in joining the newly launched Karnataka Janata Party of BS Yeddyurappa. Seated in the stage and with the television cameras often focused on her, she imagined that the huge crowd that had gathered in Haveri, where the party was launched, was due to her. But it was Madan Patel, another actor and film personality who stole the show on stage in Haveri. It was not until another actress, Shruti, quit the BJP and joined KJP that Pooja Gandhi realised that she was not just a minnow in politics but also a smaller star. More photos of Shruti with Yeddyurappa was seen in a few days. Pooja hardly had even a photo opportunity with BSY. The huge publicity generated by Shruti joining KJP instead of making Pooja realising her real status made her believe she was being sidelined.

Within a year of joining politics, Pooja has changed parties thrice. She has joined BSR Congress now. But she had not realised she would face the ire of Rakshita there. Since the launch of BSR Congress of BS Sriramulu, the Bellary strongman, Rakshita was only film personality in the party. For months, she had travelled and walked across Karnataka along with Sriramulu building the party. In her own way, she had become the 'star' in that party in the absence of any other big name. In fact, the only two names that came up when people discussed BSR Congress was Sriramulu and Rakshita.

Now Pooja's entry into that party has not left Rakshita scotched. Though, in public, Rakshita says she is not upset and welcomes more actors into the party, insiders say that she already has one leg outside the party and is contemplating joining KJP. The biggest question is whether she can stay there when Shruti is already entrenched there.

Entry of Shruti was the reason for Pooja quitting KJP. If the entry of Pooja to BSR Congress becomes the reason for Rakshita quitting BSR Congress and if her entry into KJP becomes the reason for trouble for Shruti there, this would be the perfect recipe for an epic comedy fit for Shakespeare.

None of these actresses joined politics because of ideology. After enjoying stardom in films, they wanted to encash it in politics. So it does not matter which party they join or which politician they are seen with. They should wash their make up before joining politics. People can easily see through their empty social concern.

At least, Ramya says she joined politics because of Rahul Gandhi. Malavika perhaps is the only real politician with an ideology. She is the only one among all actress who boldly stated the reason for joining JDS. She had said, "I do not like Italian pizza (Congress). I did not join BJP because I am more secular and do not want to be polarised by Narendra Modi." The rest of the actresses are yet to even make a statement that does not sound like a cheap film dialogue.

 

Movie Controversial actress Pooja Gandhi is jumping to different parties is reported in new channels, news papers and websites. Now we have to wait and see will Pooja Gandhi gets stay on media not to write / telecast anything about her for jumping parties!

 

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Actor-producer-director V Ravichandran has lauded late journalist Vijaysarathy by calling him honest, committed and harmless. Speaking at the condolence meeting organised by fellow cinema journalists at the Green House on Saturday morning, 'A person can die, but his personality won't die in the minds of the people.

Vijayasarathy was an honest, committed and harmless journalist. He was a guiding force to many of the film personalities including me. It is really sad that he left us when he was about to ride. Vijayasarathy though was a film critic he never used to hurt anybody. Young journalists must imply such style of writing' said Ravichadran.

Vijayasarathy's long time friends actor-producer-director Dwarkish said that films were passion for Vijayasarathy. 'I and Vijayasarathy used to talk daily about film industry. When I was upset that I couldn't release 'Majnu', it was Vijayasarathy who told me that a quitter will never win and a winner will never quit. After that I got confidence and released the film' said Dwarkish. He also urged the Karnataka Chalanachitra Academy for bringing out books on journalists instead of bringing books about actors and technicians.

Rajendra Singh Babu recalled his friendship with Vijayasarathy saying that their friendship dates back to 1973. 'We were friends even before Vijayasarathy came to the film industry. I know him when he was a band manager.  He was true critic and used to work as a bridge inside the film industry as well as a bridge to film industry and the public' said Vijayasarathy.

Director Association President M S Ramesh, director Naganna, PRO Nagendra, Radhika Pandith, Journalist Shenoy, Shyam Prasad and others recalled their association with Late Vijayasarathy

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Jo diktha hai who bikta hai (What you see, sells)…like the baniya communities says maal bikega jab dikhega this holds good even for Sandalwood actors. Off late there is an offshoot of sandalwood actresses hitting the small screen through anchoring/TV host bran endorsements, talk shows, TV events, general event appearance and promotion covered by TV, thus making their presence felt in all forms of media through the idiot box... Opps Sorry -The Magic Box.

Kichaa Sudeep is the latest re-entrant to the small screen again. Well, there is no doubt that the actor has understood the entire concept of 'being visible more often' to enhance his market value be it Sudeep’s recent stint as a TV host or CCL cricket live or his jewelry brand endorsements, these 'moves' are a testimony to the fact that he is on the right track to increase his market value and Brand Recall.

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Sudeep’s stepping stone to enter the brand endorsement race was under my leadership and event conceptualizations in the year 2003 for a telecom Brand. Sudeeps  daring act of jumping from a plane from 12,000 feet to launch a telecom product way back in 2003 was the talk of the town among many celebrities, TV audiences and corporate world across India.

With the help of the magic box, Sudeep commands premium remuneration for his film dates for the above mentioned strategies boost his value.

In marketing terms, it is called the visibility factor. In fact, producers are convinced and even willing to pay an additional 50 per cent on his current remuneration, because of brand endorsement and the clear visibility factor. Kudos to Sudeep and his new assignment on TV!

In case of Puneet Rajkumar who doubled his remuneration after hosting a popular quiz show. His presence on small screen has created additional visibility and celebrity brand connect with his audience, he might as well utilize this opportunity to make hay while the sun shines.

However, excessive television has killed many stars' brand value. For instance, take the case of Ramesh Arvind and Sai Kumar who were eventually branded and seen has actor anchors.

With the sheer reach of TV content (free to air) on a nominal one rupee per day/per person (PDPP) via cable/DTH, people are more than willing to give into the thrill and enjoyment to see their favorite stars on TV sitting at home.

Stars have approached me and many other TV production house to show their willingness to support the magic box. Of course, keeping in mind their remuneration. Magic Box Magic is here to stay and in the future, more and more content and TV concepts will be woven around the celebrity aura to create new programs for the sandalwood audiences.

(Article by Prashanth Sambargi)

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Komal who was quite upset over the failure of his last film 'Nandisha' is all set to bounce back. This time Komal has signed not one but two films and the two films will be launched back to back.

The first among the two is 'Vasco Da Gama' to be directed by Madhuchandra who earlier directed 'Cyber Yugadol Madhura Prema Kavyam'. Madhuchandra who is also the brother of dialogue writer Manju Mandavya after he lost in his debut film was looking to bounce back and Komal has helped him by giving his dates.

The second one in the marquee is a film called 'Pungidasa'. As the title is already registered under the Ramu Enterprises banner, Komal has found an alternative title called as 'Bhangidasa'. As of now the film is called as 'Pungidasa' and if Komal doesn't get the required title, then the film will be called as 'Bhangidasa'.

Meanwhile, there was news that Sunil Kumar Desai will be directing a film for Komal and Ananthnag. Komal says that though Sunil Kumar Desai approached him for a film earlier, nothing much has progressed and it is too early to talk about the film.

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