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adhuri, eega, dandupalya

There was a time in the Indian film industry when the range of success of any film was determined by the number of days the film ran in the Box office. The films were described as Platinum Jubilee Hit, Silver Jubilee Hit, Golden Jubliee Hit, Ran for an year,  Hundred days run film were the parametres  for describing the success of a film.

Then added was the number of centres in which a film ran for number of days. But as the economics of  film making and film's revenue earning have changed enormously and film's theatrical collections have no longer been the sole earner for the film's producer, I think some new yardsticks have to be designed to analyse a film's success.

Now, Bollywood is creating a new phrase for determining the success of films by the earnings the film makes in the first week along with  its expected run and revenue earnings. in the Box office.  Now,  films and its revenue earnings are  given a new tag like whether it has entered the Rs.100 crore club. The earning  figure has become new age Bollywood

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