Prashanth Sambargi is the owner of P6 integrated media ltd, with interests in Marketing and Entertainment, consulting, website viral marketing, celebrity management, Movie marketing, content management, PR and market analysis and study. Prashanth has researched and collected the following information.
Kannada Film Producers get new ammunitions:
Kannada Film Producers get new ammunitions: Content is King, Distribution is GOD. The New God of distribution is DTH, and the future distribution Gods are Reliance 4G infraTel, 3Gmobile telecom, you tube, netbased movies like itunes,ivideo. Kannada film produces have to embrace to new technology and modes of distribution to stay afloat. The naïve Kannada producers have to be educated and be made aware about content is king and value of IP rights and copyright acts, he blindly signs all IP rights, satellite rights to TV companies thus losing and opportunity of dth market share. Respect the new Distribution God and the Gods are sure to help the kannada film producers and bless them with windfall profits.
To propose new alternative revenue to Kannada movie producers
To generate alternative income form DTH Pay per view (PPV)
To equip Kannada film producers to generate income apart from theatrical distribution, audio rights, digital ring tone rights, and TV satellite rights, and DVD rights, generate PPV (pay per view) /movie on demand (MOD) on DTH platform.
Industry Over view:
Indian DTH market has got Tata Sky , Dish TV, Reliance big DTH, Sun direct, Airtel DTH, Videocon DTH and government owned DD DTH.With about 50 million set top box across India, with market growing at 16% per annum.
Pay Per View on DTH market scenario:
India is still at a nascent stage as far as pay-per-view viewership is concerned providing great potential for future growth of this segment. India has a massive emerging middle-class, and TV viewing is a very strong habit. This clearly reflects its potential to be the driver of the pay-per-view market. Korea is currently the most advanced now, followed by China. But once it takes off, India will overtake China.
Current market Scenario:
New Hindi movies released in PPV mode arelike , movies Kaminey, what’s your Rashee” generated about 50% of total revenue were earned by PPV mode. Producers and movie house have said this is best alternative income.
PPV- Pay Per View, MOD- Movie On Demand, DTH-Direct to home.
1 million = 10 laks . 49 million =490 laks = 4.9 cr
Case-study Revenue projection for Bhachan by PPV on all DTH Channels
|Description||Current Market Estimate||Rs3,000000(Rs Thirty laks only)|
|Total Number of DTH connections all India all operators (Tata sky, big TV, dish TV, videocon Air Tel DTH, Sun direct)||50 million (5 cores)||40 million (4 cores)|
|Pay per View Movie activation/sales (PPV )||PPV 10 % of total DTH market.||PPV 5% of total DTH market|
|Estimated projections for “Bachan”kannada movie all india (95% Karnataka state activation)||2lak subscribes (Karnataka market share)||80 thousand Subscribers (Karnataka market share)|
|Subscribers standard cost per movie Pay Per View||Rs 100/- only||Rs 75/- only|
|Total earnings||Rs 2,00,00000 (Rs two corers only)||Rs 60,0000 (Rs Sixty laks only)|
|Revenue Share agreement between Kicha productions and DTH players(Tata sky, big TV, dish TV, Air Tel DTH, Sun direct)||50:50||50:50|
|Total alternative Revenue for Kicha Productions on one time PPV mode,DTH platform||Rs 1,0000000 (Rs One crore only)||Rs3,000000(Rs Thirty laks only)|
By this excise we can generate revenues in excess of RS.100 lakhs. Note: kindly be cautious while singing the Satellite TV rights to TV channels, we need to incorporate PPV and MOD in agreements favouring Kannada producer.