Young creative director A.P. Arjun's second directorial venture "Adhdhuri' has taken one of the biggest openings for any medium budget films in recent times. The opening is much better than the much hyped films like "Pyaar Ke Aagbittaithe" which has turned out to be a mega hit and Janoo directed by Preetham Gubbi and produced by Jayanna. The trade did expect some sort of a good opening for the film because of the curiosity value created by the entire team of Adhdhuri and the fabulous success of the audio in the market. But the huge opening has really beaten the trade expectations.
Experienced distributor Basha who has obtained the distribution rights of the film by paying a big advance is overwhelmed with this extra ordinary opening. "This is an unprecedented response. I never expected such a huge opening for a film featuring a new comer and from a director who was just making his second film. It looks like the audience have connected very well with this youthful film.
The collections of theatres which did not report housefuls in interiors have shown tremendous improvements in the matinee and evening shows. This film looks like turning to be a blockbuster' says an enthusiastic Basha.
But there are causes of worry too. The delayed Monsoon is going to strike within three to four days from now. Continuous rain fall may affect collections in Malnad areas very sharply as well as in other areas which are curcial for good revenue generation like Mysore distribution area, Chitradurga -Bellary-Davanagere and even North Karnataka regions where rain fall may keep people indoors in cities or in agricultural fields in the B centres.
Basha says that he has released the film in over 116 theatres all over the state and he has not heard a single negative report emanating from these theatres. 'What I am getting is a tremendous feed back which is really heartening. I hope with such a fantastic report, the film's collections will be steady even in the event of rains' adds Basha.
K.C.N.Mohan who has released the film in his Navrang theatre says despite releasing in a large number of theatres in Bengaluru, the film has taken a stunning opening for any film with a new hero. "We recorded 1.20 lacs collections on day one which is a much better revenue accrual than films of some well known heroes in the industry' says Mohan.
Not only in a cosmopolitan city like Bengaluru or very good Kannada film commercial centres like Mysore and Mandya, the much delayed film Adhdhuri has attracted good crowds even in smaller centres like Kollegal in Mysore, Shikaripura and Sagar in Shimoga district, Kadur in Chickmagalur district, Ramnagar in Bengaluru Rural and Hiriyur in Chitradurga districts.
Besides Sagar and Prasanna which recorded full houses for all the four shows, the collections have been hugely satisfying in other centres. The collections in INOX multiplexes are very good while the other multiplexes have also recorded good revenues from ticket sales.
In Mysore, the Gayathri theatre reported four full houses, while a bigger Woodlands theatre reported three shows full with only a small marginal fall in collections in the night show. The collections in Sathyam Multiplex is very good and DRC multiplex collections are also satisfying.
Davanagere, Chitradurra and Shimoga have recorded very good collections and the first days collections have always covered weekly rents of the theatres in these centres. Adhdhuri has another advantage because the well maintained Lakshmi theatre in Shimoga charges lesser rent than the other theatres in the city.
In Hubli though none of the shows recorded housefuls, the collections have reached maximum levels. "The film has obtained very good report from people who have watched the film. I am sure in the coming days, the good opening will transform in the form of increased collections in the entire Northern Karnataka belt' says an experienced distributor.
Trade Analysts also feel that the film's good opening clearly proves that Kannada film audience will always receive honest projects which are well presented even if it has a new hero. Some analysts say that director Arjun and the film's heroine Radhika Pandit have good following among the younger audience. "The film can move towards block buster category in the coming days, if the family audience who have a special liking for Radhika Pandit visit the theatres in large numbers' says another analyst.
(Article by RG Vijayasarathy)