Not a single poster of the film till the date of release in many areas around the city. No cut outs even in main suburban theatres. Absence of multi coloured design posters, no pre release television channel interviews by the team. The film getting released in theatres which have not been featured in news paper advertisements.
More than any other things, the much discredited hero of this film cooling his heels in Parappana Agrahaara Jail refusing to meet any one from the industry. His wife's police complaint against him had marred his reputation as channels and print media had rightfully criticised him for his high handedness.
That is the virtual reality that was visible to the eyes before the release of Darshan's Saarathee. With such a bad publicity management of the film, no one in the industry thought that the film would get a decent opening. Some people were even telling that even main theatre Narthaki will have only two shows housefull on day one.
All these fears were dispelled on Friday morning when at around 5.00 A.M. in early morning tickets were issued in Narathaki and Prasanna theatres in Bengaluru and some theatres in Mysore. The fans of Darshan had dispelled any impressions about poor opening for the film.
They stormed the theatres screening the film in the entire state to give a thumbs up opening for the film. That is Darshan's box office Stamina and the main reason why Chitraloka described him as a Sultan of Huge openings. Narthaki had four full shows, in the suburban theatres the collections showed improvement in night shows. Many theatres reported house full shows in the night show, while the matinee and first show recorded 80 percent occupancy. The opinion was strong enough to make even doubting thomasses to visit the theatres screening the film.
Darshan fans thought his marital acrimony was a strictly personal affair and they do not take count on such extraneous factors to influence them when they are watching the film. For them the entertainment offered by Darshan was more important than the cases pending against him.
Fans in Mysore, Davanagere, Hubli, Gadag, Ranebennur, Chitradurga, Mandya, Hassan, Tumkur and many other centres have made it sure that the film got the biggest opening. The fact that the film was also well made has generated lot of excitement among D fans and other Kannada film fans.
Thankfully, Dinakar brother of Darshan who directed the film struggle hard to write a credible and gripping script that could attract all the audience. The film was a likeable and laudable effort from the word go. The result is that Sarathee has recorded the biggest opening for any Darshan film so far. Except in Multiplexes, where the publicity makes a great impact in attracting crowds.
The media which had pounced on him when he was charged by his wife for assault and threat showed its objectivity and impartiality by recording its appreciation for the content of the film. The Television channels did put in visuals to show the exuberance of Darshan's fans in theatres. It was certainly a great victory for the media also which displayed its non partisan attitude.
Chitraloka joins the Sarathee Bandwagon to wish the film a great success. Let us hope people like K.V.Sathya Prakash and Dinakar will be encouraged to give more ventures like Sarathee. We would also like to advise the Sarathee team to go whole hot in publicising the film well as the film has already obtained a very good opinion and opening on day one. Efforts are to be made to see that the film will be well publicised to reach the multiplexes audience too.