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  • PVR Racial Discrimination Against Raajakumara

    pvr racial discrimination aganist raajkumara

    Discrimination against Kannada films was displayed by multiplex chain PVR in Bengaluru. For a show of Kannada film Raajakumara at Elements Mall, the air conditioning in the hall was not switched on even 30 minutes after the show began.

    When audience requested that the AC be switched on,  they were rudely told that AC cannot be provided for Kannada films and if they did not want to watch they can leave. This led the upset audience protesting against the Mall and PVR. The manner in which the audience were handled reeks of racial discrimination.

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  • PVR Releasing Hebbuli Outside Karnataka

    sudeep, amala paul image

    PVR Cinemas is distributing the Kannada film Hebbuli across India. The film will be released in at least 10 states including Maharashtra, Tamil Nadu, Delhi, Telangana and Andhra Pradesh.

    The producers Raghunath and Umapathy have tied up with PVR because it has the largest network of multiplex screens around the country and PVR approached them with the idea. "It was a deal we could not refuse. When it comes to multiplexes, the money transaction is transparent and we need not worry about it. That was one more reason. We will arrive at the final list of centers where it is releasing by this evening," Umapathy said. 

    Hebbuli Movie Gallery - View



  • Single Screens On KG Road On Last Legs

    single screens

    The hub of Sandalwood, the Kannada film industry is Gandhinagar. The main hub of Kannada film screening here is the Kempegowda Road in the area. This is the road with several single screens even after closure of many of them. On KG Road and surrounding roads there are dozens of theatres which play the role of main theatres for Kannada films. If a Kannada film is not released in one of the theaters here, it is not considered a proper release at all. But all that is set to change.

    The change is coming in the form of a multiplex. For years now there were talks about a multiplex or two coming up on KG Road. It will become a reality shortly. The PVR multiplex chain is opening its first multiplex in KG Road. It is coming up on the earlier Gupta Market property. It will affect the various people in the industry in various ways. Let is see how.

    SINGLE SCREENS: The number of single screens in KG Road and surrounding Majestic area has come down drastically over the years. Single screens such as Alankar, Kempegowda, Himalaya, Sangam, Majestic, Sagar, Kalpana and others have shut down. The reduction in the number of patrons visiting Majestic area to watch films has been offset with the reduced number of screens. People who want to watch films in multiplex do not come to KG Road any longer as they do not have an option. So a new multiplex will attract that crowd. People who watch in single screens will continue to watch in the single screens. But slowly the single screens may become obsolete. It may take a few years. But all over Bengaluru the trend is towards multiplexes as one by one the single screens shut down. 

    Only star films can fill up single screens. So a few of them may remain to cater to such audience.

    EXHIBITORS: Only a few Kannada film exhibitors have taken a business interest in multiplexes. Rockline Venkatesh started his Rockline Mall with a multiplex and now Mr Anand of Prasanna theatre has started the GT World Mall. Other Kannada exhibitors and producers should also look into becoming multiplex operators. Now the exhibition system is being controlled by a few multiplex chains like PVR, INOX, Cinepolis and Gopalan. They will eventually control the all of the collections of Kannada films. It is necessary for the industry to retain its hold by starting its own multiplex chain.

    PRODUCERS: Many producers have mixed views about multiplexes. Small film producers do not find adequate shows for their films. Big film producers find it easy to deal with multiplexes as the systems are more transparent. If a system is evolved to at least get minimum shows for small films small film makers will also adopt multiplexes and single screens will again lose out. Producers have to pay rent to singlr screens every week to screen their films. If they don't make profit they lose money if the film is screened. In a multiplex the collections are shared and if there is no minimum collection there are no shows. So a producer will not lose money for releasing the film.

    More single screens may become like multiplexes are become smaller capacity screens. Kalpana theater on KG Road is also becoming a multiplex. There are some parking issues that are being sorted out. Big screens can morph into twin smaller screens. Single screens may also move towards revenue sharing system from multiplex system. The film industry is also demanding such a thing from exhibitors. 

    When new releases move to multiplexes, single screens will still need films to screen. They may move towards other languages. Some single screens which do not get new films to release in Bengaluru are screening Bhojpuri films. Dubbed films may also come to the rescue of such theaters.