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LIMIT
ON ADS
KFCC
sets guidelines
Report
by - CNB
Date - 10th February 2003
Yet another money saving
tactic for the Kannada film producers has been evolved
by Karnataka Film Chamber of Commerce in its meeting on
Monday at 12 noon.
From March
2003 the advertisements in newspapers have been limited
to 1/4th page at one time irrespective of color or black
and white. The popular newspapers publishing the Kannada
film advertisements would be consulted to print the film
advertisements in all its editions. Even the tariff rate
would be discussed to help the producers says the KFCC
sources to Chitraloka.
Drawing attention
on the visual media the two hours meeting also focused
on the need of bioscope type of publicity what is found
in Telugu and Tamil films. The channels should support
the Kannada film industry without charging any money.
The KFCC has also asked to reduce the publicity in visual
media to three minutes from the existing pattern and style
the channels are maintaining.
Noted producer
Rockline Venkatesh who has finished his first Tamil film
had called up Rajendra Singh Babu from Mysore and brought
to the notice that just Rs.45000 is spent for paper advertisement
from the start to finish of the film in Tamil Nadu. Where
as in Kannada we would have spent Rs.5 to 6 lakhs.
S.V.Rajendra
Singh Babu making yet another interesting point disclosed
that for Kothigalu Saar Kothigalu Rs. 16 lakhs has been
spent for advertisements. But so much spent in particular
month have not been recovered from theatres.
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