DOWN DOWN DOWN FALL
Yes Says Velu, Ram And Mohan

Report By - CNB               PHOTOS - K.M.VEERESH         Date : 26th November 2005 Time - 01.00 PM

Lahari Recording company Velu, Ashwini Recording company Ramprasad and Anand Audio Mohan are of the same opinion that there is a huge down fall of audio industry. Perhaps this is the opinion of another leading audio house Akash Recording Company. The similarity of all them is that all of them produced films. Except Ashwini Ramprasad 'Jogi' the
remaining audio houses - Lahari's 'Maha Kshatriya', Anand Audio's 'Rowdy Aliya' and Akash's audio's '1,2,3' bombed at the box office.

The stars who are taking Rs.20 lakhs for their film's audio would not even get Rs.2 lakhs next year. It is not possible to sell 10000 pieces of any audio cassettee. The sale of 50000 as claimed by N.M.Suresh of '7'O Clock' is a bogus. If anyone shows the pukka sale documents of 50000 cassettes today then I will close the shutters of Anand Audio says deeply hut Mohan not in frustration but swallowing the hard truth. The invasion of pirated MP3 that is selling 500 songs at the rate of Rs.20 is eating away our business. The persons who opt for cassettes are also fact decreasing.

Ramprasad agrees that it is only 'Jogi' that is superb in audio sale. He is not telling that because it is his home production. But that is a fact. Before starting Jogi Kannada film Ramprasad had stopped buying film audio for one year. He was banking on the sale of basic programs. But poor quality of film music withdrew him from buying film audio.

Velu says it has been a difficult task to buy films. None of them are promising. We are paying outright of Rs.25000 for films like 'Dushman' and long ago we have stopped the royalty basis of selling. The reason why it has been a down fall is because of poor quality. Lahari Velu has strong hopes on his recent buy Ramya Chaitra Kala. It is because of Sunilkumar Desai he has paid Rs.3.5 lakhs. His earlier calculations did not boomrang. Desai's Nammura Mandhara Hoovu yielded excellent returns. The surprise was 'Amruthvarshini'. The profit rain came to Lahari recording from this film album.