KANNADA PRODUCERS LACK INTEREST
Self Imposed Restrictions

Report by - CNB, Goa                 Date -25th November  2006 Time - 9.00 PM

The mainstream leaders of the CII (Confederation of the Indian Industry) particularly from the Entertainment medium wing feels that self imposed restictions imposed on dubbing of films by some of the states like Karnataka and Bengal are creating road blocks for expansion of export market for the Indian entertainment space.

Bobby Bedi, the Chairman of the CII=Entertainment division, Mr. Amit Khanna, a leading film personality and a trade analyst and Suresh, a leading exporter of South Indian films feel that the exports of some regional films will be in jeopardy as there is strong opposition to dubbed films in states like Karnataka and Bengal and the opposition to dubbed films is now building up in Andhra Pradesh.

'The Indian entertainment space is growing stronger Focused marketing techniques and creating an Indian brand world wide will certainly pave way for a phenomenal growth in the export market for Indian films. But some restrictions for the screening of dubbed films in some states is certainly creating problems' said Bobby Bedi.

It is not only the NRI’s but even a large number of foreigners have been addicted to Indian cinemas because of their entertainment values, says Amit Khanna and said sustained marketing avenues will enable Indian films reach out new market and territories. In this connection he said that a major breakthrough has been achieved in Germany and Turkey, while the China market is still to be explored.

“Indian films have created a familiarity and acceptance not only amongst the Diaspora but also among the local audience internationally. This has led to increase in the Indian film business’ says Bobby Bedi, Chairman of the CII National Committee of entertainment. He also says that Goa Film Bazaaar not only enables harnessing the business potential of Indian show business sector, but it is also an ideal place to exchange ideas scripts, semi developed projects and new developments in the industry.

According to L.Suresh, President of the South Indian film exporters association, films of Super Star Rajnikanth have been popular in Turkey and Germany, where his recent film “Chandramukhi’ has been dubbed to the languages. He said that the overseas business earnings of some blockbuster Tamil, Malayalam and Telugu films have grown bigger by three to four times in the last two years. Suresh also said that it is the lack of interest shown by the Kannada film producers which is making it difficult to create and enhance a good export market to that industry.

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